Drawing, for me, means attributing to the object an identity, a voice, a personality. As the Design Director of Weed’d, from the very beginning I envisioned a collection of “reduced” objects, monochromatic and monomaterial, capable of expressing an immediate sense of fun and lightness. Control over forms, the use of glossy glazed ceramics, and the choice of vibrant and joyful tones are integral parts of a design strategy aimed at giving new value to tools intended for cannabis consumption.

The SB005 series is my new project for the Milanese brand, adding to others born from this fruitful ongoing collaboration. It is perhaps the object that best represents the philosophy behind it. It can function as an ashtray or a catch-all tray, with a strong decorative presence. Its appearance suggests dynamism and softness, evoking an elastic deformation solidified in ceramics.

The ashtray typology experienced a period of great popularity in the field of industrial design in Italy from the 1960s to the 1990s, with the creation of true cult objects by brands like Alessi, Olivetti, and Danese, along with great designers such as Achille Castiglioni, Bruno Munari, Enzo Mari and Gianfranco Frattini. The design challenge underlying the creation of SB005 is to reinterpret a typology that is still somewhat controversial today, with a new narrative and by attributing to this object the distinctive values of Weed’d, a brand that seeks to change perspectives on the use of cannabis.


Brand: WEED’D
Year: 2024